Archive for February, 2009
Branding Within Branding
Posted by: | CommentsA quick thought for you…
Big brand names like BP brand coffee stores within their gas stations… So why aren’t you branding your services, products and other offerings under your core brand?
If your brand is “just” your name, its just as important that you create compelling, benefit driven brand names that stay on the tips of your customer’s tongues!
Twitter Quick Start Guide
Posted by: | CommentsIn the spirit of Twitter I’m going to make this post super short.
If you’re new to Twitter, and want to get the most out of it, for any purpose, do this:
1. Make an account at www.twitter.com
2. Use your real name, especially if tweeting for business.
3. Download and use either Tweet Deck, or Twhirl. I like Twhirl.
4. Go to Tweet Later, and configure an auto reciprocal follow, and an auto “hi” message for new followers.
5. Go to Tweet Grid, setup a 3×3 grid & put in all the keywords/topics you’re interested in.
6. Whenever someone tweets a topic of interest to you, click their name and follow them.
7. If they said something you could comment on, do so. Other searchers will then follow you.
8. Start sending out tweets on your own topics of interest, at least 2 a day. Use the keywords you used earlier for your own posts.
9. Follow the top 10 Twitter users. Reply with value on their tweets when you see one.
10. Don’t just promote yourself. Be useful, helpful, insightful.
11. Follow me at www.twitter.com/jonathonweston (teehee).
Using this exact technique I’ve gone from 20 followers to 150 in 1 week. 100 x 52 weeks = 5200 followers (soon I hope).
Do you have any other tips for a quick start guide?
Twitter Made Me Do It
Posted by: | CommentsThe inevitable question that many of us face when starting a new web site or blog is, “what is my first post going to be about?”
Well, after thinking on this for a few minutes, my brain figured out that I needed to let you know why I’m writing this blog. What am I trying to acheive, who am I talking with, and why.
First of all is the why. I’m starting this blog because Twitter made me. That’s right, its all Twitter’s fault. Having such a large number of people following my tweets and carrying on a conversation with me made me think its about time to really save what I and others are writing so its not lost in the twitterverse (which is a bit like the land of lost socks), forever.
This blog is primarily here to converse with anyone and everyone intersted in marketing.
I find marketing such a fascinating thing…
And I find it such a powerful, challenging, and sometimes soul searching exercise that sometimes I need to go outside for air. It quite literally can be used for “good” or “evil”, and the line is always blurry. This just makes it more interesting to me, and makes me question exactly what is really “going on”.
I also love marketing because it lets me help people that I’d like to help.
They are:
1. Small business people.
2. People thinking of starting a business.
3. Anyone who’d like to make a few extra dollars online.
4. Anyone who’d like to live a better life and lifestyle.
If you’re any of those people, why not shoot me a comment right now, on this barely alive blog, and let me know what you love about marketing?
Warmest regards,
Jonathon Weston
