<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jonathon Weston: Marketing, SEO, Ramblings &#187; desert island scenario</title>
	<atom:link href="http://www.jonathonweston.com/tag/desert-island-scenario/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jonathonweston.com</link>
	<description>Internet marketing, search engine optimisation, and perspectives for businesses online.</description>
	<lastBuildDate>Tue, 27 Apr 2010 01:40:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Desert Island SEO</title>
		<link>http://www.jonathonweston.com/2010/01/desert-island-seo/</link>
		<comments>http://www.jonathonweston.com/2010/01/desert-island-seo/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 13:31:18 +0000</pubDate>
		<dc:creator>Jonathon Weston</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[back links]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[desert island scenario]]></category>
		<category><![CDATA[title tags]]></category>

		<guid isPermaLink="false">http://www.jonathonweston.com/?p=92</guid>
		<description><![CDATA[You're stuck on a desert island. You can only take three SEO techniques with you. What are they?]]></description>
			<content:encoded><![CDATA[<div id="attachment_93" class="wp-caption aligncenter" style="width: 510px"><a href="http://www.jonathonweston.com/wp-content/uploads/2010/04/desert-island-seo.jpg"><img class="size-full wp-image-93" title="desert-island-seo" src="http://www.jonathonweston.com/wp-content/uploads/2010/04/desert-island-seo.jpg" alt="desert island" width="500" height="375" /></a><p class="wp-caption-text">Oh no! Not another &quot;what can I take with me?&quot; exercise!</p></div>
<p style="text-align: center;">Photo credit: <a title="Flickr mrlins" href="http://www.flickr.com/photos/mrlins/">http://www.flickr.com/photos/mrlins/</a></p>
<p>Desert island situations. We all hate them, but I&#8217;m going to take a stab at one relating to SEO.</p>
<p>In this scenario you can only take 3 SEO techniques with you to the desert island to subsist off of until you&#8217;re &#8220;rescued&#8221;.</p>
<p>Practically speaking, you might not have enough time, enough expertise, or enough money to implement any other techniques.</p>
<h3>What SEO techniques would I take with me?</h3>
<p><strong>Number one is back links</strong>. Everyone needs links. Without them search engines won&#8217;t find your business, and you&#8217;ll find it hard to rank your highly relevant, well researched keywords in your&#8230;</p>
<p>Title Tags. <strong>Number two is title tags.</strong> You&#8217;re a plumber that offers a service called&#8230; drain mass extraction. What do searchers use to find a plumber that unblocks drains? Answer that, make it your title tag, and then&#8230;</p>
<p>Write some useful content. <strong>Three is useful, or valuable content.</strong> If you don&#8217;t have any, search engines won&#8217;t index your content, and people won&#8217;t give you back links to it. They also likely won&#8217;t do anything once they reach your confusing, boring, or inaccurate web page.</p>
<p>Lets recap!</p>
<p>The three most important SEO factors you need to follow if you follow no others are:</p>
<p><strong>1.</strong> Back links.</p>
<p><strong>2.</strong> Title tags.</p>
<p><strong>3.</strong> Useful content.</p>
<p>No matter how crappy your website otherwise, if you had a lot of back links, a lot of useful content, and correctly researched and written title tags, you could survive pretty much any desert island situation.</p>
<p>You might even survive <a title="world without google" href="http://technologizer.com/2008/09/07/a-world-without-google/">a world without search engines</a>, which funnily enough is a possibility (never say never).</p>
<p>Even if search engines didn&#8217;t exist, or perhaps you simply can&#8217;t rank for super competitive terms, then following this advice will get you traffic <em>from other websites&#8230; </em>that is of course, if you&#8217;re building &#8220;real&#8221; back links, and not just spamming low quality areas of the web.</p>
<p>If you&#8217;ve got your own desert island list, lets hear it.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.jonathonweston.com/2010/01/desert-island-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

