Log into TweetGrid (see my last post for more about TweetGrid).

Type in your main core keywords. Lets say they’re “Knight Armor”, “Shining Armor”, “Paladin Armor”, and so on.

Find out what related conversations people are having right now (you get topical, recent and potentially “hot” negative keywords this way) that AREN’T associated with your core campaign keywords.

For example, you might be advertising display armor, but your search pulls up computer games which involve the “Paladin” class (hundreds of thousands of searches a month).

Add those words to your negative keyword list.

The same process of course can be used to find new keywords…

Are you looking into potential niches for affiliate marketing?

Have you got a product idea that you’re not sure will fly?

Head over to Tweet Grid. Select a 3 by 3 box (click on the image at the top of the home page). And then type in 9 terms that relate to your idea, niche, or business opportunity.

Tweet Grid's Title Graphic

 Simply click on any of the sizes that appear on the header image – 1×1, 1x 3, 2×2, etc… and you’ll get the appropriate grid size.

If you were researching the widget consulting industry, you might type in a variety of keywords to “listen in” on people’s twitter conversations that include that particular keyword.

So, if I type in “widget consultation” into one of my boxes, I might overhear a conversation about a negative experience involving a widget consultation, or I might see someone advertising on twitter for their own services.

Or perhaps I’d type in “widget 2.0″ and see that many users have been experiencing terrible problems with widget 2.0, and that you could fulfil a need.

I have websites in the World of Warcraft niche and routinely monitor “World of Warcraft” on Tweet Deck. Its amazing how many times you’ll hear girlfriends, wives, boyfriends and husbands bemoaning the amount of time their significant other spends on World of Warcraft. 

Or maybe you want to follow just one Tweeter’s updates, such as Barak Obama, or Jonathon Weston… *cough*. Simply enter their name into the box, and whenever anyone mentions them, or they post an update themselves, you’ll be informed.

Handy.